Floating Savansana

How one yogi SUPer finds peace on the water

As the owner of a thriving yoga studio, Cindy Johannessen doesn’t get out on her SUP as much as she’d like. But it’s always an uplifting experience when she does. Whether she’s striking a Proud Warrior pose, observing a bald eagle, or connecting with a good friend, Cindy feels vibrant and present on her board. “There’s an amazing stillness about SUPing that I seek in yoga, but I find it incredibly profound when I’m on a paddleboard,” she reflects. To share this presence with others, Cindy offers SUP yoga instruction to her clients. Many are first-time SUPers encouraged by Cindy’s advice to “just do it.”

Read more about yogi SUPer Cindy and how she finds balance on her board. >>


The best day ever.

Spoon Goons talks SUPing and life with Jeramie Vaine

It’s hard to catch up with pro SUPer Jeramie Vaine. His calendar is booked with events in the U.S. and abroad. He teaches, he surfs, he races, he blogs. Between the yoga studio, the gym, his laptop, and the water, Jeramie’s day is packed end to end, seven days a week. But as a true SUP ambassador, he always makes time for recreational SUPing with his friends and family. “My favorite SUP thing to do is a social paddle.” he says. “I can paddle with my dad who’s 65 and I can take my three-year-old nephew on my board. SUPing is all-inclusive, and that’s my favorite part.” 

Find out where Jeramie is headed next and how you can connect with him at an event near you. Click here to read his full story. 

A paddle board, an adventure, and a goat.

DJ Kazmaier-A whole community that can change your life.

Stand up paddle board instructor DJ Kazmaier wasn’t a natural SUPer. He wasn’t even good at it the first time he tried. But he was hooked. After lots of practice and some guidance from a friend, he went on to become a SUP instructor, racer, and surfer. The sport connected him to an entire community of SUPers and some big adventures. Last year he visited Costa Rica to surf an epic wave. This year he has a full schedule of races and even a trip to Puerto Rico in store. All the while, he’s busy sharing his enthusiasm for SUP and making the sport accessible to newcomers. “Everyone can do this sport.” 

Click here to read DJ's Story>>

Get‘em now!

What SUP With You? T-Shirts now available.

Check out the cool new What SUP With You? T-shirts! Be among the first to show your SUP pride with one of these tees. But you better hurry—they’re going fast. Email gary@spoongoons.com to order yours today.

Meet the Goons.

Spoons Goons will be at Wrightsville Beach in gorgeous Wilmington, North Carolina, for the annual Carolina Cup SUP races. Stop by our booth to say hello April 19 – 24. While you’re there, you can take the “What’s Your SUP Spirit?” quiz to learn what your SUP style says about you.

Spoon Goons is a marketing firm dedicated to the unique world of SUP. We offer a full-service marketing plans to help SUP shops, product developers, and race organizers build and grow the businesses they love. To help take the SUP sport to the next level, we created the What SUP With You? blog. It’s a place where SUPers of all levels can connect and share stories about the magic that happens on a paddleboard.

Whether you’re a racer, yoga SUPer, fun SUPer, or SUP business owner, Spoon Goons wants to meet you in Wilmington. We’ll see you there!


When you take that first paddle stroke on a SUP board, magic happens. You become connected to the water, sure, but you also become connected to an awesome community of people. You feel physical, mental, and spiritual effects. The experience can be life-changing.

At Spoon Goons we’re passionate about this “SUP magic” and what it might mean. That’s why we’ve created the What SUP With You? blog. It’s a place to share stories about the transformative power of SUP. It’s not just for the pros. It’s for everyone who enjoys the sun and the surf, the rapids and the rocks, the yoga class, or the fishing spot—on a stand up paddleboard. Our mission is to inspire people to discover the life-changing power of SUP and to propel our sport to the next level.